CRM
InTouch provides a range of unique CRM tools that will significantly enhance your player values and returns on marketing campaigns, as well as offering players greater education and protection. Developed over 6 years through detailed communication with leading players across the world, the InTouch product suite covers the following applications:
- The Player Zone player portal -one click away from client with automatic log-in and utilised by 97 out of the top 100 players every day
- Player data tools - FPP Tracker, Rake Tracker, Profit/Loss Tracker, etc.
- In-client personalized messaging - almost unlimited segmentation for highly targeted messaging and promotion post log-in.
- Live leaderboards - Fully automated, targeted for specific segments and proven to drive up key player rake by around one third.
- Player Protection: Tools including Loss Tracker, Shark Tracker, Deposit/Withdrawal, Educational programme with option for players to 'earn' more advanced videos.
- Customer Intelligence Database - One centralised, secure, searchable portal for all your customer data - key for marketing, customer service and CRM teams to segment groups and communicate effectively.
- Automated Emailing Systems - Automated conversion, value driving and reactivation email life-cycles. Highly refined based upon 6 years of learnings.
